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Job Search Copywriting: Inspiration Abounds!

I’m sure all of you out there have heard the old saying that “imitation is the highest form of flattery.”  There’s one along these lines that I like even better, however.  It’s from playwright Wilson Mizner and it states: ““If you steal from one author, it’s plagiarism; if you steal from many, it’s research!” Today’s […]

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Bad Communications Example, Take Two

Okay, can’t resist lobbing out another post.  For those who read yesterday’s blog entry, and the various examples I shared about what NOT to do in a cover letter, I just so happened to receive yet another surprise solicitation today from another would-be “guest poster” to my blog that was even farther from the mark […]

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One Surefire Tip for Getting Blown Off

If you haven’t needed to look for a job in many years, I can virtually guarantee you’re going to be shocked by one particular aspect of the job market once you start hunting around for a new position in earnest.  You’ll be stunned by how often you send people an e-mail, or leave them a […]

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Cover Letters: Go Big or Go Home

Are cover letters still an important part of hunting for employment?  Or does nobody bother reading them anymore? Like most questions related to the modern employment scene, you’ll find passionate arguments on both sides.  For example, within 15 seconds of poking around on Google, I was able to turn up the article here where an […]

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With Ads, Reading Comprehension is Key

Remember those annoying “reading comprehension” questions on the SAT exam?  Boy, I hated those.  While I’m generally pretty good with the English language, the idea that there was only ONE acceptable interpretation to a given story always got under my craw. For example, I specifically remember one question that asked “Who built the Erie Canal?” […]

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Great Cover Letter Example!

I can’t resist cross-linking to a recent post over at “The HR Capitalist” blog that highlights an extremely creative cover letter the author received — and one that many people, including myself, would hold up as an example of superior cover letter copywriting.  Take a moment to click here and read the posting in question. […]

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Matt’s 3-Step Cover Letter Formula

While many folks get a knot in their stomach at the thought of writing their own resume, even more job hunters, I’ve found, experience heartburn trying to unlock the secrets behind writing an effective cover letter. Simply put, cover letters are a FAR more nebulous writing exercise than the resume document, in most cases, since […]

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“Hail Mary” Cover Letters Don’t Work!

If you’re in the market for a new job, it’s imperative that you give off winning, confident signals to everybody you encounter and that you remain highly conscious of how you represent yourself in every professional interaction.  This includes all forms of written correspondence, as well, whether they involve sending a cover letter to a […]

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Cover Letters: Time of Death, 2009…

As I shared with many of you in my latest newsletter, I’m finally throwing in the towel — and yielding to the overwhelming evidence suggesting that cover letters (at least in their traditional form) are no longer an effective or important part of the modern job search process. This may not seem like a big […]

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