Bad Communications Example, Take Two

Okay, can’t resist lobbing out another post.  For those who read yesterday’s blog entry, and the various examples I shared about what NOT to do in a cover letter, I just so happened to receive yet another surprise solicitation today from another would-be “guest poster” to my blog that was even farther from the mark in terms of what would ever possibly — in any universe — be effective.

This latest note I received below, though, takes things to a new level.  While granted, it’s a little more specific in nature than the examples yesterday, it’s built around a completely inaccurate statement about the focus of my blog (since when have I been highly influential in the finance space???) that instantly reveals it as a mass-produced piece of junk mail.



I was reading through Career Horizons and I really like your site’s “voice.” Since your site is highly influential in the financial space, would you be willing to offer advice to our readers?

I am gathering information about money management for people who have recently graduated from college and started their first job. If you could offer one tip for that person, what would you say?

Once I compile a list of advice for young professionals, I will be publishing it on our website and it would be great to include your tips. Let me know if you have any questions.


Kerry Owens
Credit Card Quarterly


Despite outward appearances, folks, I’m seriously not trying to just “rant” here about spam, since there’s really not that much new to say under the sun about that phenomenon.  And nobody I know is defending it.  But for those of you out there looking for work, I’m hoping to demonstrate why so many job search materials fail to generate a positive response and why it’s imperative to put serious customization, consideration, and thought behind them. 

In today’s frictionless communications environment, you’re competing with the endless stream of generic “robot mail” sent out by bad apples like the mysterious Mr. Owens above!

2 Responses to “Bad Communications Example, Take Two”

  1. Richard: It catches some of this stuff, but unfortunately not all — and again, I think the people behind these notes I’ve cited actually believe (in most cases) they’re sending out a legitimate piece of business correspondence. This isn’t quite spam of the “Nigerian prince” variety. But to your point, my fear is that job hunters who fail to customize their messages sufficiently WILL have their materials routed to the junk mail pile, without necessarily realizing it.

  2. Matt… Is your SPAM filter not working?

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