Negativity Never Sells!

When job hunting, it’s imperative that you project a positive, winning attitude at all times and don’t allow feelings of negativity, anger, desperation, or frustration to creep into your ongoing networking conversations and correspondence.

We bring up this point only because several clients in recent weeks have shared cover letters and networking e-mails with us that contained negative elements, and language, that most likely eliminated — or at least severely reduced — any motivation on the part of the reader to provide useful leads, contacts, and assistance.  While tempting, you can’t afford to forget that each person you contact in your job search will be evaluating you on a number of conscious and unconscious levels, and that if their feelings about you aren’t 100% positive (i.e. “this candidate is a winner who will make me look good and clearly land on their feet”) they are likely to start withdrawing potential aid and assistance in order to protect their own reputation.  Remember, too, that most people have enough problems of their own — they don’t want to feel obligated to take on all of yours, as well.

So if you are a job seeker who is struggling through a tough period of transition, take the above advice to heart and be extra vigilant about who you “vent” to throughout the course of your search.  Feelings of anger and frustration may be okay to share with your close friends, your family, and your career counselor, but if they start sneaking into the communications you send out to your wider circle of employers and acquaintances, clamp down on them immediately.  Negativity, in any form, is a massive sales turnoff — don’t let your “personal brand” become linked to these damaging characteristics!

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