Book Review: Smart Networking (Liz Lynch)

June 7, 2009

Okay, at some point last month, I lamented that I was still in search of the perfect book on networking and that many of the titles I’d read on the subject just didn’t quite capture the spirit of what I’ve seen working most effectively out there, over the years.  Then along comes Smart Networking by Liz Lynch.

After reading the first few pages, I knew this book was going to be pretty special, and by the time I was done it had evolved to “downright spooky” in terms of how closely it echoed many of my own thoughts on the subject!   Perhaps this has something to do with Ms. Lynch’s confession that she’s a late bloomer to the networking process, as I am, myself…

At any rate, it’s hard to do justice to the steady stream of great tips, insights, and observations that are packed within the covers of this publication.  Each chapter focuses on a specific angle of the networking process, ranging from one called “Reconnecting With Raving Fans” that teaches you the right ways to renew ties with old friends to one called “Wind Up For The Pitch” that shares the author’s point-of-view on how to introduce yourself effectively to those around you.  There’s even a section on how to leverage your networking efforts using social networking sites like LinkedIn, which is a nice touch, since no serious discussion on relationship-building can ignore the role played by these new technologies.

Another terrific passage in the book takes place starting on page 86, where the author discusses the many tangible and intangible things that job hunters can “give back” in reciprocation to those around them.  I’m going to be blogging further on this topic myself in the near future, since many out-of-work professionals limit their networking efforts unnecessarily based on the fear/embarrassment of not being able to exchange something of value, in return.  But as Ms. Lynch points out, there’s one tremendously valuable thing you can ALWAYS give to other people, and it’s absolutely free.  You can give them a feeling.  This gift is one that all of us have at our disposal — in unlimited abundance — and it’s a powerful offering, since few people every really get sick of receiving sincere expressions of gratitude, appreciation, and positive feedback.

I’ll stop there and let you savor the rest of Smart Networking for yourself — but again, it’s definitely the newest entry on my “top 10″ list of all-time best career and business books.  It’s tightly-written and truly offers something for everybody, whether you’re a networking newbie or a social butterfly par excellence!


Interviewing Secret: Curb Your Enthusiasm!

June 5, 2009

With the number of interviews seeming to perk up of late, at least around Puget Sound, I’ve had an uptick in the number of folks coming to see me for help around the areas of interview strategy and preparation.  And while every individual I work presents a slightly different mix of strengths and weaknesses, in terms of selling themselves, one consistent theme I’ve witnessed is that many people are coming across as a bit TOO enthusiastic about landing the jobs to which they’re applying.

How can this be possible, you ask?  Isn’t the whole point of an interview to show the employer that you want the job in question more than anybody else?  Um, no, actually.  Wherever you find two human beings sizing each other up for the first time, be it in the corner office or the corner singles bar, you’ll observe the tendency for people to “want what they can’t easily have” and to be turned off by folks who come on too strong and who seem too eager/enthusiastic to form a new relationship.  Don’t underestimate these invisible power dynamics in play.  If you charge into an interview, practically begging for the job, you’ll immediately create the perception that you don’t have other viable options — and must therefore be less skilled, experienced and/or valuable than the other candidates who are playing a bit harder to get.

For those of you out there who have studied psychology or the selling process to a significant degree, you’ll recognize the above principle as the “Law of Scarcity” or “The Law of Limited Resources.”  Again, this age-old principle holds that people are naturally more attracted to the things (or people) that are harder for them to acquire.  How can I be sure that this dynamic operates in a job hunting context?  Because I’ve had hundreds of clients (literally) over the years come to me in exasperation, saying: “Matt, I just don’t get it!  I always seem to get the job offers I don’t really want, even when I intentionally try to sabotage my candidacy, but for the life of me I can’t seem to land an offer for any of the opportunities I’m really passionate about…”

So in light of this principle, what proactive steps can a job seeker take to boost their interviewing success rate?  Well, while hardly rocket science, here are a few simple tips I often emphasize that people follow to help set the right tone during the hiring conversation:

•  First and foremost, make sure you are running a SERIOUS, HIGH-OCTANE job search so that you always have other irons in the fire and other interviewing opportunities coming up down the road; knowing that your entire future isn’t resting on the results of a single interview will take the pressure off and help ensure you don’t come across as needy, stressed out, or desperate.

•  Adopt a relaxed, emotionally-reserved posture during the interview, especially during the opening 15 minutes; by sitting back comfortably, crossing your legs, and responding to the hiring manager’s questions in polite, unhurried fashion you’ll be sending the signal that you’re intrigued — but not obsessed — with working for their organization.

•  Always focus on the interviewer’s needs, not your own; the moment you start asking about salary, vacation policy, travel requirements, and the like it becomes obvious that you’re in a hurry to get settled somewhere and can’t really afford to be patient and/or selective.

•  Avoid first-person statements/questions like “If I got this job, what would you need me to accomplish in the first 90 days?”  and instead use phrasing such as “If you hired the ideal candidate…” or “If you brought the right person on board…” so that you seem more objective and detached about the outcome.

•  Act like a consultant, not a job candidate; instead of viewing the interview as a pass/fail performance, pretend you’ve already been hired as an expert consultant and that this is your first chance to learn more about the goals/challenges/needs of the new organization and figure out how best you can help them.

Additionally, there are several other techniques that several allies of my firm have mentioned, over the years, that can definitely help with this issue.  For example, Todd Hollow-Bist and Chad Hattrup of Pathwise Management emphasize a technique called “suspension of attention” where you concentrate on feeling your feet pressed against the floor — or your back against your chair — throughout the course of a conversation.  This naturally siphons some of your brain’s attention span away from the conversation at hand, creating a layer of distance and disengagement that can have beneficial effects.  And Karen Burns, author of “The Amazing Adventures of Working Girl” (and somebody who knows her way around the interview circuit, having proudly held 59 different jobs in her life!) recently stressed to one of my client groups that it always helps to keep your “Plans B & C” (whatever they might be, career-wise) firmly in mind, during the interview, to avoid seeming too emotionally invested in the position at hand.

Long story short, while there are many other factors that can play a role in one’s ability to consistently land job offers, I wanted to share some quick thoughts about this particular dynamic since I’ve observed a lot of candidates “crossing the line” lately and bringing too much intensity and aggressiveness to the hiring conversation.  Obviously, the tough economy is contributing to this, with people feeling more pressure to succeed in interviews than they would in more “normal” times.  But if you can pull back on the reins just a little bit, possibly using one or more of the above techniques, you might be surprised to see your job offer batting average improve substantially!


Weather Aside, I’m Diggin’ June!

June 4, 2009

Not trying to be a “Pollyanna” here folks, but boy, this first week in June is already showing quite a few promising signs in terms of the job marketplace — at least among the statistical sample of folks I’m working with and especially in comparison to the doldrums we’ve been facing these few past months.  Is it the sunny weather?  Is it the stimulus money kicking in?  Is it a subconscious societal decision to let go of some of the anxiety we’ve all collectively been wallowing in?

Quite frankly, I have no idea what the underlying drivers might be for this sudden burst of inspiring events, but I’m not going to look a gift horse in the mouth.  And I certainly won’t go so far as to say that this is going to be stable trend, as opposed to an isolated event.  But boy, it’s refreshing to get into the office and have three separate clients report that they’ve landed what appear to be great jobs.  And to have three other clients call me (bless their hearts!) to report that the positions they landed last month are going even better than expected!  This is more than enough good news in a given week to keep any career coach walking on cloud nine…

And on a related note, when I finally had the time to catch up on some of my on-line news reading the other day, I was struck by how many positive developments I noted in relation to companies here in the local region.  Sure, there are still plenty of articles talking about layoffs and such things, but if you pay close attention, you’ll also find plenty of upbeat, growth-oriented news interspersed throughout the standard slate of “downer” stories.  For example, in just one sweep of the Seattle PI news feed, I noted the following headlines:

Seattle Genetics Pockets $11.5M
Tableau Rolls Out BI (Business Intelligence) Software
$500K for 1000 Markets
TeachStreet Takes in $1.2 Million
Infinia Raises $14.1 Million for Solar Power
Visible Technologies Raises $6M
HealthUnity Raises $2M
Uptake Medical Secures $3M
Oncothyreon Raises $11 Million in Stock Sale
CoAptus Raises $3 Million for Heart Device
Ramgen Power Gets $20 Million
Hydrovolts Wins $50K Zino Green Fund
Xori Gets $2.1 Million from Accelerator
SynapticMash Scores $1.2 Million
Delve Raises $1.65 Million, Revenues Surge
Proteotech Raises $519K
AVI Wins Part of $2.1 Million Contract
Likewise Software Laps Up $10M Series C
Vigilos Raises $1.4 Million from NWVA

The moral(s) of this story, from my vantage point?  First, job hunters and working professionals alike should take aggressive steps to stay positive, as well as see the positive in things.  The silver lining may be obfuscated at times, but it’s out there if you look for it, and your state of mind is going to directly affect your job search outcome.  Secondly, make sure you have a regular reading regimen in place (via newspapers, trade journals, blogs, RSS feeds, etc.) so that you can spot some of these emerging growth and hiring opportunities before your competition does.  And lastly, take note of the fact that you likely haven’t heard of 80% or more of the companies profiled above in my “positive developments” list — and that it’s going to be these emerging small-to-mid-sized companies that save the economic day, when all is said and done.  So if you’re still standing in line at Microsoft, T-Mobile, and the Gates Foundation, it’s time to dig a little deeper and find some relevant companies that are under the radar screen…

P.S. Oh yeah, and the “weather” complaint in my blog heading?  Sorry, having grown up in Alaska, 90 degrees is just WAY too warm for comfort.  Give me “sunny and seventy” any day of the week…